Apple’s new iPhone 17 Pro introduces Genlock support for the first time on a smartphone, unlocking professional-grade synchronization for XR and virtual production. From LED wall shoots to multi-camera workflows, Genlock on iPhone 17 Pro means smoother frames, reduced flicker, and seamless integration with advanced studio setups — a game-changer for filmmakers and creators.

Virtual Production powered by AI Artificial intelligence is revolutionizing virtual production, streamlining workflows, enhancing...

Visual storytelling is experiencing an exciting transformation, driven by the rise of virtual production and generative AI. Filmmakers,...

Virtual production is taking the media and entertainment industry by storm, transforming the way content is created and consumed. In the...

Dubai has long been a hub for production, but with the rise of virtual production, it’s becoming a hotbed for this new technology.